I also read reports by Nielson and others that the iPad increases consumption of content because of its form factor. It can be carried around like a notebook, and has a large screen that can be used to do a lot of content consumption and analysis. It can be hidden under the table in a meeting room and peered into. People managers can pretend that they are taking notes in the meeting while tapping away on their iPad. Tapping on the iPad won't make that annoying keyboard noise that invites hostile stares from others in the meeting room.
So I am wondering if more manager apps should be built for the iPad first. Forget the web version. Most managers don't go to their enterprise software portal, unless they are forced to, any way. It goes without saying that the apps have to be relevant for the managers and should be designed well.
The good news is that I get to try out these things. My colleagues and I may test this approach in the coming months to see how it works. Stay tuned.