After meeting a few more cool people, I said to Enric, "The name Don Norman sounds very familiar. Who is he?". He said "He is THE Don Norman, the author of the book "The Design Of Everyday Things". I then realized that the Professor just taught me a very important lesson in under 30 seconds with simple worlds. Did i tell you that conversation is the best learning technology on earth. You just have to make sure you are at the right place at the right time with the right people.
Here is a video of Don Norman delivering a TED talk.