Monday, August 01, 2011

The Power Of Mapping Value Drivers To Features

My colleagues and I in the OnDemand product team, design enterprise software products using the design thinking methodology. As part of the process we identify value drivers that make the product useful for people.

Value drivers may not seem important at first, until the product designer or product manager is challenged about the need for a feature or the priority of a feature. Mapping value drivers to use cases and features is a useful exercise that has helped me on several critical occasions when I had to defend the solution or design.
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