These are my tweets from the brown bag with Evernote CEO, Phil Libin.
June 9, 2010
- Best product does win. Conventional wisdom that "best product does not always win" is getting less and less true.
- Platforms are diverging. Not converging.
- People who use desktop and mobile version of your apps are more likely to pay.
- If a friend invites a friend another to use #evernote the invitee tends to continue to use the product longer.
- For 89 cents u can buy a user download. But users u 'buy' are one tenth as good as users who find you.
- About 2 % of all users pay. About 6% of active users pay. Premium users r growing faster than free users
- 16 Engineers at #evernote.
- In a 'cohort' of users who join #evernote those who use it for two months, continue to use it for years
- It is far more important for users to stay than to pay.
- Premium users say that they pay because they love #evernote
- Older (not by age) users are far more valuable for #evernote
- Premium users do not use the 'premium-only' features. But there is an uptick when premium features are announced
- Google checkout and paypal were not very reliable. We built our own ecommerce.
- People are genuinely suspicious of free. #evernote
- The longer u keep free users, the more likely they pay. So focus on keeping ur customers. They will pay.
- You can buy #evernote premium in shrinkwrapped boxes in Japan #ceo
- #Evernote sees users as part of monthly cohorts. - Interesting way of looking at user data.
- Freeium model works if u have long term retention rate. Works for prodducts that increase in value over time. Works if low variable costs.
- Only active users cost #evernote money.
If you are interested in finding out more about Evernote, here is a video of Phil Libin talking about Evernote to Mashable.