Wednesday, December 08, 2010

Made To Stick

Started listening to Made To Stick by Chip Heath and Dan Heath. @EnricGili recommended it.
Made to Stick: Why Some Ideas Survive and Others Die
The book is full of interesting and useful frameworks for presenting information and make it stick in the minds of an audience. The authors say that the main ingredients of an idea that sticks are

1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories

A good book for product managers and marketers.
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