If something else becomes popular tomorrow, the race will be on to add that feature as well, so that they can check off the box with analysts and customer RFPs, which the vendors themselves helped to write. Such providers are selling these tools to IT departments saying that these tools will somehow improve collaboration within the company. Even top software analysts are getting carried away by the available ingredients rather then the overall ability of the software to make a person perform better.
Look for software and solutions that put people and collaboration at the core, not at the periphery of work. If you do not find such tools today, insist on them. It is worth the wait.