Saturday, November 13, 2010

Thinking Mobile First Need Not Always Mean Creating A Mobile App

I was chatting with a friend the other day when he explained the mobile features of the travel management application he is leading the co-innovation for. His application enables users to take a picture of a receipt and email it to the expense report system.

That does not sound like anything fancy. Several applications can take a picture and send somewhere. But the beauty lies in the simplicity of the solution. In fact there is no app to download, there is no API to connect with and they don't have to worry about data connectivity issues, device compatibility issues and upgrade issues.

All the user has to do is to add an email address to his or her email system. When he has a recipt, he can take a picure using the mobile phone's camera and send the image using the email application in the mobile device.

When you can solve the problems of a mobile user without creating a mobile app of your own, consider it. In fact it is the first thing you should consider while thinking mobile first.
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