Friday, November 12, 2010

A Man And His Thoughts And His Smart Phone - Design To Help Sneak In Some Work

When we design for desktop browser delivery, we build features knowing that the user is at work, has a desk and is using accessories such as a mouse and a big monitor.

When we build an iPad version of the same application, we take into account the different interface and the different habits, the different requirements, and the different mindset that a person may have when they operate the iPad. For example, they may be outside, they may be standing somewhere, reading a document while having lunch at a restaurant and so on.

When we design for the smart phone we may even have to keep in mind that the user is sneaking in some work when he is not supposed to be doing it.

This e-trade advertisement always makes me smile.
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