Nirvanaah sells exotic flavors of ice creams. You would think that with 31 choices Baskin Robbins would meet all your ice cream needs. No it does not. At Nirvanaah, there are flavors such as Paan, Seetaphal and so on. Many of these flavors make sense only to those who know the ingredients before.
Social media is a main reason why long tail products will survive. Nirvanaah does not have to invest in marketing heavily. I am blogging about this. My neighbors asked me to post the location info in our neighborhood community wiki, which I did. I also posted it in myeatingplaces wiki where a few friends and I share details of our favorite eating places with each other. Nirvanaah also have a facebook page where 11 people like them. The traditional word-of-mouth marketing is now-a-days amplified manyfold, by social media .
Here is the address if you are in the San Francisco bay area and want to try it.
1038 E El Camino Real
Sunnyvale, CA 94087
(408) 331-1788 http://www.nirvanaah.com/